In 2018, founders Nicholas Wiggins and Demar Roberts had a vision to create a space where creators, entrepreneurs, and influencers could network. Their vision has manifested into a movement. Meet our founders below.
Nicholas Nicholas is a strategist, planner and executor extraordinaire. He is a New Jersey native and alumnus of The George Washington University. He is a managing director for Values Partnerships, a leading social impact firm that develops creative engagement campaigns for diverse sectors and audiences, provides strategic advice on complex issues, and markets and produces films and television programs with meaning and value. In addition to this role, he owns and operates NIW Design, a firm dedicated to advancing its client’s profiles through event management, image consulting, and strategic visioning.
In a six-year tenure at the NAACP, he assisted in the planning and execution of the NAACP Image Awards and the organization’s Annual Convention, served as the lead on its NAACP Experience expo and Leadership 500 Summit, and developed the external relations strategy for the chairman and board of directors.
Nicholas began his career as a member of the faculty of the Newark Boys Chorus School (NBCS), an independent school for young men in Newark, New Jersey. An alumnus of the school, he offered students in grades fifth through eighth a daily dose of American and African American history, world culture, and civics. He currently serves as the chair of their Alumni Board.
Nicholas remains civically involved in many different and unique ways. He is a co-founder of the 4 The Culture Brunch, a space where creators, entrepreneurs, and influencers network and connect around Black culture. He serves as Senior Advisor to the Chairman of the NAACP Image Awards Committee, a volunteer body that helps ensure the show’s success. He is also Vice President of the National Coalition of Black Meeting Professionals. He maintains membership in the NAACP, National Urban League, Southern Poverty Law Center, Human Rights Campaign, and as an ambassador to the Smithsonian National Museum of African American History and Culture.
Demar received a BA degree from SC State in 2009 and is a candidate for an Executive Masters in Business Administration from the University of Memphis. As Vice President of Operations for First Choice Sales & Marketing Group, Inc, he is responsible for strategic planning, marketing and corporate and category development for agency corporate accounts including Wal-Mart, Family Dollar, Walgreens, CVS and others. With a budget of $93 million dollars, Mr. Roberts sets policy for his company’s growth and profitability, oversees daily operations and is the Chief Human Resources Officer. He maintains dual residency in Memphis, TN and Bentonville, AR. Roberts is one of the multi-cultural personal care industry’s youngest executives.